Empowering Lenders. Elevating the Homeowner Experience.

At Loansure, we’re building a better mortgage growth model, one that’s homeowner-first, powered by data, and accountable through funded outcomes. We combine technology, analytics, and hands-on execution to help consumer-direct lenders generate demand, improve conversations, and convert more loans, consistently in any market.

Loansure is the evolution of Monster Lead Group, repositioned to meet the market’s current needs: clarity, trust, and predictable performance.

Redefining sales and marketing experience

Most mortgage marketing is built around products and rate cycles. Loansure is built around people, homeowners with real financial goals, real constraints, and real reasons to act.

Our mission is simple: empower homeowners to make smart mortgage decisions.

When homeowners receive the right information at the right time, and lenders engage in relevant messaging rather than generic messaging, everyone wins: trust increases, conversion rates improve, and growth becomes more predictable.

Loansure delivers that advantage through a homeowner-first strategy, a continuously improving data engine, and a Lead-to-Sale operating model designed specifically for consumer-direct lending.

CONTACT US
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50 Years+
Combined industry experience
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50
Builders, operators, and innovators
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102
Partner companies
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3
Locations
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Founded 2012
Built through multiple market cycles
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$100bn+
Deals closed across our ecosystem

A Data + Technology Company—with Full-Funnel Accountability

Loansure is not a lead vendor. And we’re not “just software.”

We’re a data and technology company that provides marketing services to mortgage lenders, built around one standard: performance that holds up through funding.

That means we don’t stop at contacts, leads, or response rates. We measure success the way you do:

Conversion efficiency
Cost of origination
Sales execution performance
Funded outcomes and long-term growth

What Makes Loansure Different

Every lender has access to similar products. The advantage comes from how you identify intent, what you say to homeowners, and how well your team converts. Loansure is built to win on all three.

Homeowner-First Framework
We start with homeowner needs and financial context, not generic offers or rate hype.
Data Flywheel
Every contact, call, and outcome feeds back into the system to improve targeting, messaging, and conversion over time.
Marketing as a Diversified Investment Portfolio
We allocate budget based on market conditions and motivations, so your pipeline remains resilient through rate cycles.
Full Lead-to-Sale Accountability
We own outcomes across the funnel, measured by funded performance, not vanity metrics.
Integrated Platform + Technology-Enabled Services
Homeowner insights, lead management, call intelligence, and enablement are integrated into a single operating system.
Embedded Growth Team Model
A cross-functional team that runs your growth like a roadmap, structured cadence, faster learning, and real accountability.
LEADERSHIP TEAM

Meet the Team

Loansure is led by operators who’ve navigated market cycles and built systems that perform across them. Our leadership team brings deep expertise across mortgage lending, performance marketing, data science, and product development.

We’re aligned around one goal: help lenders grow by serving homeowners better, and proving performance from lead to loan.

Ken Bartz
Co-Founder & CVO
Brandon Glickstein
Co-Founder
Martin Harris
CEO
Melanie Moser
VP of Customer Success
Aaron Geerlings
Chief Data Officer
Richard Grieser
Chief Marketing Officer
Sarah Brammer
VP of Product
Devan Hafer
Director of Performance Marketing
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TECHNOLOGY

Technology That Makes Marketing Smarter—and Sales Stronger

At the core of Loansure is a powerful combination of automation, machine learning, and proprietary analytics, built to optimize the entire mortgage sales cycle.

But the real unlock isn’t “AI” as a buzzword. It’s what we do with it:

We turn real homeowner behavior and real sales conversations into decisions you can act on.

That’s how we help lenders move faster, target smarter, and improve conversion without adding complexity.

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AI-Driven Lead Prioritization

Focus your team on the homeowners most likely to respond, qualify, and convert, so your effort drives outcomes, not noise.

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Automated Workflows

Deliver timely, relevant engagement that matches homeowner intent, without relying on manual follow-up to do all the heavy lifting.

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Real-Time Intelligence + Performance Truth

See what’s working, what’s not, and why, by program, channel, and rep, so you can optimize with confidence instead of guessing.

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Sales Enablement That Improves Over Time

Give LOs the insights, talk tracks, and guidance they need to run better conversations, especially when the borrower isn’t a “rate shopper.”

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Not Customer Success. A Growth Team.

Traditional customer success models manage relationships. Loansure manages outcomes.We embed a cross-functional Growth Team aligned with your goals, so strategy, execution, analytics, and optimization move in lockstep on a structured cadence. Fewer handoffs. Faster learning cycles. Clear accountability from the lead to the loan.

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GET STARTED

Turn Leads into
Loans Faster

See Loansure in action, book your demo, and discover what happens when marketing is run like a portfolio, powered by a data flywheel, and owned through funded outcomes.

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